Inside Beauty Entrepreneur and Mom-to-be Rosemin Opgenhaffen’s Beauty Arsenal

“My sister is 11 years older than me, so I grew up mesmerised by her make-up collection. I remember playing chemist, mixing her perfumes to create my own scent. You can imagine the trouble that got me into!” For Rosemin Opgenhaffen, the perfectly poised Dubai-based multihyphenate , beauty has always been a mode of self-expression. Back in the day, an eyelash curler and black liner were enough to make a statement, but years in the limelight have changed things.

Now balancing pregnancy with her new business venture, the 45-year-old is stepping into dual roles with surprising ease. “I created my first research deck and business plan in 2015,” she shares about the origins of Rosemin Beauty – a brand that goes beyond the “one-size-fits-all” approach and targets different undertones and pigmentation considerations to provide what Opgenhaffen likes to call “intelligent coverage”. “At the time, my PR and advisory business was thriving, but I didn’t have the courage to take another entrepreneurial leap, so I shelved the idea. In 2023, while moving homes, I discovered the business deck and it was an ‘aha!’ moment. I knew I had to finally take the leap.”

Launched in January, Rosemin Beauty is a true labour of love. “I’m incredibly thankful to my husband for his support and for tolerating our bathroom transforming into a sample laboratory as I tested formulas,” she laughs. “My girlfriends, both inside and outside the beauty industry, also provided invaluable insight.” The road to success, however, hasn’t been without obstacles. “The biggest challenge was refusing to compromise on quality,” she muses. “I was committed to working exclusively with select factories in Europe and want our consumers to have an exceptional experience.”

Having a little one on the way seems to have barely impacted Opgenhaffen’s momentum. If anything, it has breathed new life into her plans. “2026 is all about the baby and the brand! I’m thrilled for this new chapter in my life. It’s the year of the Horse in the Chinese zodiac, which symbolises moving forward into something exciting. It feels perfectly aligned.” As for life beyond work, “everything is new to me. I’m filled with gratitude for this experience and watching my body change and grow is truly extraordinary.” Her routine has followed suit: “I’m drenching myself in stretchmark oil, lots of it!”

My all-time beauty favourites

Augustinus Bader The Face Oil: “Nothing fuels my morning depuffing face massage ritual better.”