Oceanic Consulting Group expands into UK with addition of LEAD Consulting

Australian management consultancy firm Oceanic Consulting Group (OCG) has furthered its international reach through the acquisition of UK-based LEAD Consulting.

The deal will not only see OCG further grow its headcount – which has doubled over the past twelve months – and geographic footprint, but also diversify the consultancy’s portfolio of services, with LEAD Consulting’s expertise spanning marketing operations, customer data strategy and organisational design for clients in both the financial services and consumer segments.

“We are excited to welcome the team at LEAD Consulting to OCG. This merger is a natural evolution of our growth strategy, expanding our global reach and strengthening our expertise in financial services and technology advisory,” stated managing director James Dickson, who established the firm in Sydney in 2018.

Since its founding, OCG has supported many of Australia’s leading financial institutions on business strategy, operational and risk management, technology transformation, talent resourcing, and specialised file review services. Now the firm adds another string to its bow, in the form of marketing automation, CRM integration, and AI-powered personalisation.

OCG said the additional support in marketing as a key strategic channel would empower its clients to enhance their brand positioning, optimise lead management, and create targeted, high-impact campaigns with measurable results, while its cross-jurisdictional status will ensure they receive regionally-informed guidance tailored to local regulatory and operational requirements.

Dickson stated: “By combining OCG’s deep capabilities in financial operations and risk advisory with LEAD Consulting’s cutting-edge approach to marketing technology and customer data, we are building a truly global, client-centric consultancy, together amplifying our reach in Australia, Dubai, Singapore, Hong Kong, and the UK.”

Speaking on the merger, LEAD Consulting’s CEO Luc Charmasson added: “At the core of this partnership is a shared history and culture: both LEAD and OCG were founded by industry experts with real-world experience. This mutual understanding of the landscape that we operate in and our client challenges ensures we continue to deliver practical, impactful solutions.”