Puerto Vallarta Highlights Sustainable Tourism at 2025 Week

During 2025 Tourism Week, experts, business leaders, and local authorities gathered in Puerto Vallarta to discuss how the local tourism and hospitality sector is integrating sustainable policies and certifications into its operations. The conference, titled “Tourism and Sustainable Transformation,” was organized in alignment with the United Nations World Tourism Organization (UNWTO).

A central focus of the conference was the adoption and progress of sustainability certifications by Puerto Vallarta’s hospitality sector. Participants noted that the city has become a leader in implementing international and national programs recognizing hotels committed to reducing environmental impact and promoting social responsibility.

The EarthCheck certification, supported by Mexico’s Distintivo S program, was highlighted as one of the most comprehensive frameworks adopted by local hotel groups. EarthCheck evaluates environmental performance in areas such as energy use, water management, waste reduction, and community engagement. Industry leaders also pointed to the Green Globe certification, which provides third-party audits of tourism businesses and awards gold or platinum levels for long-term compliance.

Discussions also covered sustainability certifications issued by Mexican authorities. Jalisco officials highlighted the Voluntary Environmental Compliance Program (PCAV), administered by the state Ministry of Environment and Territorial Development (SEMADET). The program allows tourism operators to voluntarily undergo environmental audits, identify areas for improvement, and receive official recognition for meeting or exceeding standards. The certification is valid for two years and encourages continuous progress toward sustainability goals.

Conference participants reported that hotels certified under these programs have achieved measurable improvements, including reduced water and energy consumption, lower operational costs, smaller carbon footprints, enhanced waste management systems, and stronger engagement with local communities.

Beyond certifications, attendees highlighted local initiatives advancing conservation and ecotourism. The Guardianes de la Bahía project, active since 2016 in the Arcos de Mismaloya area, promotes biodiversity protection and environmental awareness among visitors. The Canopy River Park, formerly a logging site, now offers a sustainable adventure tourism model benefiting local communities while protecting natural resources.

Alejandra Cornejo, Director of Tourism for Puerto Vallarta, emphasized that these initiatives are part of a broader vision to position the city as a national and international benchmark for sustainable tourism. “Our goal is to create a tourism model that is inclusive, resilient, and environmentally responsible,” she said. “Puerto Vallarta’s future depends on balancing economic growth with the preservation of its natural and cultural heritage.”