Each episode features a dynamic, rotating panel of entrepreneurs and experts who engage in lively and honest discussions about the real challenges faced by SMEs today. Importantly, they share experiences, tips, and actionable insights on navigating digital opportunities and change.
Vodafone Business launches new social-first content series produced by Diary Of A CEO host and entrepreneur Steven Bartlett’s FlightStory Studio.
The series marks a significant shift in Vodafone Business’ media planning strategy – moving towards an always-on, social-first content strategy.
Following the recent news that business.connected is now Vodafone Business’s leading programme for digital transformation among small businesses, the company is unveiling a brand-new social-first video series.
This initiative is purpose built to reach small and medium-sized enterprises (SMEs) where they are most active, delivering hands-on advice and inspiration through engaging, easily digestible formats that today’s entrepreneurs find most relatable.
Vodafone Business has joined forces with Diary of a CEO host and entrepreneur Steven Bartlett’s FlightStory Studio to unveil the dynamic new social-first video series. This initiative is designed to inspire, support, and empower entrepreneurs and SMEs throughout the UK.
Vodafone’s business.connected programme targeting one million UK SME users by end of year
Introduced in 2021 to help businesses struggling through the pandemic, business.connected has evolved to become Vodafone’s flagship small business support initiative.
As part of Vodafone’s broader business.connected initiative, which aims to equip one million SMEs with new skills by the end of 2025, this innovative series adopts a fresh approach. Each episode features a dynamic, rotating panel of entrepreneurs and experts who engage in lively and honest discussions about the real challenges faced by SMEs today. Importantly, they share experiences, tips, and actionable insights on navigating digital opportunities and change.
The series also marks a significant shift in Vodafone Business’ media planning strategy – moving to an always-on, social-first model. Tailored to engage SMEs across platforms such as TikTok, Instagram, Facebook and YouTube, the series focuses on concise videos, mobile-friendly storytelling, and high relevance to the audience.
Episodes will be developed in collaboration with FlightStory’s FlightLab testing framework, using experimentation to shape everything from the topics to the visual identity – ensuring the series genuinely resonates with its audience. Topics are based on real concerns voiced by UK entrepreneurs, with content crafted for maximum relevance and relatability.
‘The best day of my life’: gym owner gets hench with Vodafone Business’s V-Hub
Apex Gym, the passion project of small business owner Amelia Lawes, has received much needed digital strength training from Steven Bartlett and the Vodafone Business V-Hub.
The first four episodes of the series explores topics that matter most to the UK’s entrepreneurial community:
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Episode 1: How to be creative in digital marketing -
Guests: Marisa Poster (PerfectTed, co-founder), Will Little (Little’s Coffee, founder), Georgia Gibson co-founder, .Tbc) -
Episode 2: AI Tools to work smarter & scale -
Guests: Christiana Brenton (FlightStory, co-founder), Kirstie Kavanagh (AI trainer for SMEs), Leo Harrison (Chapter 2, founder) -
Episode 3: How to build an online business -
Guests: Raphael Sofoluke (Black Business Show, founder), Nicola Gunby (Clinq, co-founder), Teddie Levenfiche (PerfectTed, co-founder) -
Episode 4: How to sell online
Maria Koutsoudakis, Brand Director, VodafoneThree
As The Nation’s Network, we’re dedicated to finding fresh, innovative ways to engage with entrepreneurs across the country. That’s why we are delighted to collaborate with FlightStory Studio on this ground-breaking video content series designed specifically for the entrepreneurial community.
Christiana Brenton, CRO and Co-Founder, FlightStory Studio
This partnership with Vodafone Business is unlike anything we’ve done before and that’s exactly why it’s so exciting. It represents the first time we’ve opened up our proprietary FlightStory blueprint – the very same tools, methodologies, and experimentation engine that powers The Diary Of A CEO – to an external partner. Together, we’re removing the editorial guesswork and giving Vodafone Business access to a system designed to pre-test and optimise everything from content themes to promotional hooks, all in the name of earning attention and building real connection.
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