Jadarah launches Tourism & Hospitality management consulting offering

Jadarah Business Consulting has launched a new offering focused on helping tourism and hospitality businesses in Saudi Arabia navigate the sector’s change and tap the booming opportunities unfolding in the landscape.

As Saudi Arabia accelerates its diversification away from an oil-based economy, tourism is emerging as a critical pillar of national growth. Saudi Vision 2030 sets out the goal to welcome 150 million visitors annually by 2030, positioning the kingdom as an important tourism hub in the region and worldwide.

To reach that goal, Saudi Arabia must continue investing in infrastructure, such as airports, hotels, and entertainment facilities, while easing visa regulations. Promoting cultural heritage and hosting global events will also be crucial to attracting diverse international tourists.

The new proposition by Jadarah Business Consulting will provide end-to-end support to tourism and hospitality businesses, as well as governments, on topics that require strategic guidance. Key areas of focus include:

• Destination marketing and hospitality strategy: Building plans for tourism growth and crafting hospitality strategies
• Sustainable tourism development: Advising on responsible tourism practices, biodiversity preservation, and socio-economic balance.
• Hospitality growth & marketing: Supporting hotel and resort development, pricing strategies, guest experience innovation, and digital booking systems.
• Destination and event strategy: Creating data-driven place marketing strategies, tourism product design, and event impact measurement.
• Talent and education: Designing national-level leadership programs, academic partnerships, and frontline staff training initiatives to address workforce gaps.

“This offering responds to the growing demand for specialized consulting in tourism – one of the fastest-emerging sectors in the Kingdom,” said James Morgan, Principal Consultant at Jadarah Business Consulting. “Our new Tourism and Hospitality management consulting offering is designed to help public and private organizations develop sustainable, high-performing tourism ecosystems aligned with Vision 2030.”

Built around a structured four-phase methodology – assessment, strategy development, implementation, and continuous monitoring – the offering ensures that clients can translate vision into action and performance. “This new practice draws on our hands-on experience and integrated methodology to support transformation across the entire tourism value chain.”

In doing so, Morgan emphasized that Jadarah Business Consulting prioritizes an integral approach, one that goes beyond just growth, financial and operational metrics. “At Jadarah, we believe that sustainable tourism and hospitality are not just about growth – they are about enriching communities, preserving culture, and building global destinations of the future.”

“Delivering exceptional tourism experiences needs to integrally take into account cultural integrity, environmental stewardship, and economic resilience. This is a complex challenge – one that requires deep expertise across governance, operations, and community engagement.”

The tourism and hospitality are not new for Jadarah Business Consulting; the firm already has worked with clients such as NEOM, Qiddiya, and heritage villages. “Our clients are transforming how Saudi Arabia is experienced by the world. We look forward to growing our presence in the sector and contribute further to their goals and those of Vision 2030.”