Vernon Shines at 41st Business Excellence Awards: Celebrating Tourism Growth and Local Innovation in this Canadian Destination

The 41st annual Greater Vernon Chamber of Commerce Business Excellence Awards, held on October 23 at the Vernon and District Performing Arts Centre, was an exciting event that celebrated local business achievements, marking another year of growth and success in the North Okanagan. More than 300 local residents gathered for the evening, which recognized innovation, dedication, and the significant role businesses play in enhancing the region’s tourism industry and community life.

Tourism at the Heart of the Community

The evening highlighted the growing importance of tourism in shaping Greater Vernon as a vibrant destination. One of the standout moments of the night was when Tourism Vernon was awarded the prestigious Chamber Champion Award. This recognition acknowledges the tourism organization’s commitment to promoting the area as a must-visit destination and its ongoing support of local businesses and community initiatives. Tourism Vernon’s dedication to showcasing the region’s natural beauty, local attractions, and unique experiences has played a key role in the area’s growing reputation as a top tourism spot in the Okanagan Valley.

A Spotlight on Local Tourism-Driven Businesses

Tourism-driven businesses were a focal point of the evening, with several awards recognizing those that contribute significantly to the local economy and tourism. The Rise Resort took home the Large Business of the Year award, underscoring its impact on the local hospitality sector and its role in attracting visitors from near and far. The Edge at The Rise Resort also garnered the Restaurant of the Year award for its excellent service and culinary offerings that contribute to the overall guest experience at the resort, making it a popular spot for both locals and tourists.

The Agri-business Excellence award went to Silverstar Veggies, known for its sustainable farming practices that supply fresh, local produce to the community and visitors. This award highlights the strong connection between agriculture and tourism in the area, where visitors enjoy farm-to-table dining experiences and a chance to explore the region’s agricultural roots.

Promoting Diversity and Well-Being

In addition to tourism, the evening also honored businesses and organizations that promote diversity and community well-being. The Diversity Excellence award was presented to the Canadian Mental Health Association (CMHA) Vernon and District Branch for its efforts to provide mental health support and raise awareness in the community. Such initiatives are essential in creating an inclusive environment for both locals and visitors, ensuring that everyone feels welcome and supported when they come to Vernon.

The Non-profit of the Year award was given to the Community Dental Access Centre, an organization that provides dental care to underserved populations. This award emphasizes the vital role non-profit organizations play in enhancing the well-being of residents and visitors, making Vernon a more accessible and attractive place for people of all backgrounds.

Fostering Future Tourism Leaders

Recognizing emerging entrepreneurs and their contributions to the tourism industry was also a key part of the evening. Raising Stars Pre-school received the Young Entrepreneur of the Year award for its commitment to developing young minds and fostering the next generation of community leaders. Early childhood development programs like this are essential to building a strong future for Vernon, helping to create a sustainable tourism industry with a long-term focus on community care.

Meanwhile, the Professional Business of the Year award went to Steve Braun Coaching and Counselling, a service that supports local mental health and well-being—important factors that influence the quality of life for both residents and visitors. With mental health increasingly recognized as a significant part of a destination’s appeal, Braun’s work supports the tourism industry by fostering a healthier, more welcoming community.

Celebrating Customer Service Excellence

Tourism thrives on positive customer experiences, and the Customer Service Excellence award went to Dr. Phone Fix, recognized for its exceptional service and customer loyalty. Visitors to Vernon and residents alike benefit from such businesses that provide reliable services and great experiences, encouraging people to return and recommend the area to others.

The Tourism Excellence award went to Grace and Flow Events, a company that has helped enhance Vernon’s tourism offerings by creating memorable experiences for visitors through event planning and management. Their dedication to crafting unique events contributes to the area’s appeal as a desirable place for both locals and tourists to enjoy special occasions, such as weddings, corporate events, and festivals.

Supporting the Local Economy and Tourism Infrastructure

As the city of Vernon continues to grow, its tourism infrastructure is also evolving. The city’s financial planning office recently reported that the value of building permits issued for the first three quarters of 2025 reached $168 million, slightly lower than the previous year’s $203 million. However, this figure still demonstrates strong growth in the construction sector, particularly in commercial and residential developments that directly support the local tourism industry. The city’s ongoing efforts to improve its infrastructure and support local businesses will continue to strengthen its position as a prime destination for visitors.

Additionally, the city’s support for initiatives like the Temporary Use Area (TUA) endorsement for The Rise Golf Course reflects the growing need for venues that can accommodate large events, further enhancing the tourism experience. The TUA will allow the golf course to host outdoor ceremonies and events with liquor service, offering visitors an exclusive space to enjoy the area’s natural beauty while supporting the local tourism economy.

Emergency Support for Community-Driven Projects

The city has also received funding from Health Canada’s Emergency Treatment Fund, which supports municipalities in addressing urgent issues like substance use and overdose crises. This funding will support local initiatives that help improve the well-being of residents and visitors alike, ensuring that Greater Vernon remains a safe and welcoming destination for all.

Looking to the Future of Tourism in Vernon

The 41st Annual Greater Vernon Business Excellence Awards not only celebrated the achievements of local businesses but also underscored the critical role tourism plays in the region’s economic development. With a focus on community-driven growth, the evening highlighted how tourism and local businesses are working hand-in-hand to make Greater Vernon a top destination. As the city continues to grow its infrastructure and support its local enterprises, Vernon’s future as a vibrant and sustainable tourism destination looks bright.